Fast Lane on the UK's best network
EE has rolled out Fast Lane on 5G+, giving iPhone 18 Pro owners a dedicated slice of its network when demand spikes at concerts, rush hour or big events. The feature sits on top of the operator's existing 5G+ coverage and is positioned as a way to maintain faster, more reliable connections without users having to compete with everyone else on the same cell.
The move pairs the phone's improved battery life with network-level prioritisation. EE says the combination keeps people connected in the moments that matter most, and the claim is backed by its long-running RootMetrics award for best overall network.
Campaign brings the benefit to life
A 20-second social film created by Saatchi & Saatchi shows fans leaving a packed gig, with one user on the new iPhone 18 Pro gliding through the crowd thanks to a literal fast lane. Kelly Engstrom, Brand and Marketing Communications Director at EE said: “The new iPhone 18 Pro deserves a network that helps customers get even more from it. With the new iPhone’s big leap in battery life and EE’s Fast Lane providing dedicated 5G+ connectivity at the busiest times, our campaign shows how the ultimate iPhone experience is made even better on the UK’s best network. Whether leaving a packed concert or navigating everyday busy moments, we’re giving our customers dedicated access to faster and more reliable connections when they need them most.”
The wider campaign runs across video-on-demand, out-of-home, radio and social.
Upgrade options for existing customers
The iPhone 18 range is available across EE's price plans. Eligible Flex Pay customers can use Early Phone Swap to upgrade up to a year early on selected 36- or 48-month plans, while the operator's Trade In scheme offers another route to lower the cost of moving to the latest model.
Rivals have also started selling the new handsets, with Vodafone putting iPhone 18 Pro and Pro Max on sale with SuperMobile plans. You can compare the latest mobile deals on our mobile phones pages to see how EE's offer stacks up.
