IDNet is one of the UK's longer-standing independent internet service providers, and it has built its reputation less around aggressive price promotions and more around consistent, well-regarded customer service. For switchers who've been burned by long call-centre waits or confusing billing with a bigger provider, an independent ISP with a smaller customer base and a strong service reputation can be a genuinely appealing alternative.
1. What independent ISPs do differently
Unlike full-fibre altnets that build their own physical network, IDNet typically operates over the existing Openreach network, the same infrastructure used by many mainstream providers including BT and Sky. The difference lies less in the underlying connection technology and more in the customer experience — smaller providers like IDNet often compete on service quality, support responsiveness and straightforward billing rather than on being the cheapest name on the page.
2. Who IDNet suits
- Switchers who've had a poor experience with a larger provider and specifically want a smaller company known for good service.
- Anyone who values speaking to a knowledgeable person quickly over navigating a large call centre.
- Households that don't need the absolute cheapest deal but want confidence that any issues will be resolved smoothly.
If your main priority is the lowest possible headline price rather than service quality, it's worth comparing IDNet against our cheapest broadband deals guide, since budget-focused providers can sometimes undercut smaller, service-led ISPs on price.
3. Speed and network coverage
Because IDNet runs over the Openreach network, its available speed tiers depend on what infrastructure is present at your address, in the same way as other Openreach-based providers. Check availability directly, and compare against our fastest broadband deals guide if raw speed is your main consideration alongside service quality.
4. Weighing service reputation against price
Independent ISPs like IDNet generally won't have the marketing budget of a major provider, which can mean less aggressive introductory pricing, but often translates into more transparent ongoing costs and less reliance on a bargain that jumps sharply once an introductory period ends. It's worth reading the small print on renewal pricing with any provider, but this is a particularly useful habit when comparing a smaller ISP against a big-name deal.
5. Frequently asked questions
Is IDNet cheaper or more expensive than major providers?
It varies by package, but IDNet's positioning is generally around service quality rather than being the absolute cheapest option on the market. Compare its live pricing directly against other providers on this page.
Does IDNet use its own network?
No, IDNet typically operates over the existing Openreach network rather than building its own independent infrastructure, similar to many other UK broadband providers.
Why do people switch to smaller, independent ISPs like IDNet?
Often because of a poor experience with a larger provider's customer service, or a preference for dealing with a smaller company that's easier to reach and known for resolving issues quickly.
Does IDNet offer full-fibre packages?
Availability depends on what Openreach infrastructure is present at your address. Check coverage directly rather than assuming a specific speed tier is available everywhere.
6. Conclusion
IDNet's appeal lies less in headline pricing and more in its reputation for solid, dependable customer service — a genuine consideration for anyone who's found dealing with a bigger provider frustrating in the past. Compare its available speeds and pricing directly against other providers to see whether the trade-off suits your household.
