Campaign lands with a cinematic twist
Vodafone has rolled out its first dedicated TV campaign, ‘Welcome to Smarter TV’, fronted by Roman Kemp. The 30-second hero film shows the presenter launching a slipper in slow motion to switch off the living-room light before the screen fills with Netflix, HBO Max, Freely and 150-plus live channels. The integrated push runs across TV, cinema, YouTube, radio and out-of-home from 4 November.
Maria Koutsoudakis, Chief Brand Officer at VodafoneThree, said: “For us, smarter technology isn’t about adding more features. It’s about making the experience simpler and giving people more for their money. Entertainment has become increasingly fragmented, with more subscriptions, platforms and places to look, so with Vodafone TV we saw an opportunity to bring it all together in one place, making it easier to find and enjoy great entertainment at a price that represents real value.”
What you actually get for £17
Vodafone TV is available on a 24-month plan when you add it to an eligible mobile and broadband package. The price starts at £17 a month but rises to £18.50 from 1 April 2027 and £20 from 1 April 2028. It includes Netflix Standard with Ads, HBO Max Standard with Ads, Freely and 4K Dolby Vision on selected content. A minimum 20 Mbps connection is required.
Customers switching to Vodafone TV and broadband can also receive up to £300 credited to their account to cover early-exit fees from their previous provider.
Who it suits
The service targets households already on Vodafone mobile or broadband who want one remote for streaming, live TV and gaming without juggling separate apps. It is less compelling if you already pay for multiple standalone subscriptions or prefer to keep services separate. You can compare current Vodafone TV packages and see how they stack up against other providers on our TV hub.
