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Londoners are fed up with pricey broadband – and independents are stepping up

New research shows millions are ready to ditch the big providers for better value and service

3 July 2026 · Marcus Bellamy · Community Fibre

We’ve been hearing it for a while now – lots of households feel stuck paying too much for broadband that doesn’t always deliver. Fresh data backs that up, with over half of Londoners saying they’re tied into contracts they reckon are too expensive.

Why people want to switch

The numbers paint a clear picture:

  • 51% of Londoners feel locked into pricey subscriptions
  • 17% say the service isn’t as good as promised
  • 11% point to poor customer service

Meanwhile, research from the Independent Networks Co-operative Association (INCA) found one in ten customers of the big providers are thinking about moving to an independent altnet – that’s around 2.5 million homes across the UK.

One Touch Switching makes it easier

A third of people say switching feels like too much hassle, but One Touch Switching removes most of the stress. You just sign up with the new provider and they handle the rest, including cancelling your old service. It’s designed to stop you paying for two connections at once and gives you compensation if things go wrong.

What this means for you

If you’re in London and want faster speeds plus better value, it’s worth checking what’s available in your area. We’ve got the latest broadband deals sorted at https://www.wehelpcompare.co.uk/broadband.

Peter Rampling, Chief Commercial Officer at Community Fibre, said:
"It’s obvious that people want the best value, service and transparency from their broadband provider. Yet many don't realise they have a choice beyond the traditional national providers.

"Broadband Independents' Day is an opportunity to shine a spotlight on providers like Community Fibre, delivering exceptional service and value to households and businesses in the capital.

"At Community Fibre, we're proud to offer London's fastest and best full fibre broadband network and we strive to make it as affordable as possible, to keep London online."

More and more of us are looking beyond the usual names – and the independents are clearly ready to welcome new customers.

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