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Hyperoptic Rolls Out New Rewards Perks for Full Fibre Customers

The provider adds brand discounts and giveaways inside My Account at no extra cost, building on its recent Which? recognition.

21 August 2026 · Marcus Bellamy · Hyperoptic

Fresh perks inside My Account

Hyperoptic has added a Rewards section to its customer portal, giving users access to weekly-updated deals from brands including Ocado, Gousto and lastminute.com. The offers cover food, entertainment, retail and lifestyle and sit alongside occasional Hyperoptic-only giveaways. Everything is free to browse and redeem once logged in.

Who can use it and how

The feature is available to all existing Hyperoptic customers through the My Account platform at hyperoptic.com. New deals appear weekly, so regular log-ins will surface fresh discounts on everyday spending. No separate app or sign-up is required.

Quote from the provider

Lutfu Kitapci, Chief Commercial Officer and MD of ISP at Hyperoptic, said: "Connectivity today is about more than speed. It’s about delivering a straightforward, reliable experience that just works for customers, day in, day out.
Our focus has been on removing friction at every stage, from sign-up through to support, and making it easy for customers to get the most from their connection. Rewards builds on that. Bringing added value into one place, in a way that’s simple and genuinely useful.
It’s another way we’re staying in our customers’ corner."

How this fits the bigger picture

The launch follows Hyperoptic’s recent Which? Great Value Broadband Provider award and its milestone of more than 50,000 Trustpilot reviews. We covered that recognition here. For households already on full fibre or considering a switch, the added perks give extra reason to compare current deals on our broadband page.

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