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EDF launches Flextras loyalty scheme with free electricity rewards

New app-based scheme pays customers for shifting usage away from weekday peaks, plus tastecard perks and referral credits.

7 September 2026 · Eleanor Whitfield · EDF Energy

Free hours for flexible use

EDF has rolled out Flextras, a new loyalty scheme that rewards households for moving electricity use away from weekday peak times. Sign-up through the EDF app brings an automatic four hours of free electricity for eligible smart-meter customers, with the chance to earn up to 25 free hours a month via the Weekend Saver element.

Members who keep less than 18% of their weekly usage inside the 4-7pm window on Monday to Friday qualify for free hours; those below 9% hit the maximum. EDF expects around 70% of participants to earn rewards by cutting peak use by just 15%, roughly the equivalent of running a dishwasher outside peak hours six times a month. Earned hours can be redeemed on Saturdays and Sundays.

Wider rewards and referrals

Flextras also bundles a 12-month tastecard membership for dining and leisure discounts, plus Power Perks free-electricity periods for customers on certain smart time-of-use tariffs when renewable supply is high. The Refer a Friend scheme gives both parties £50 account credit with no limit on referrals, provided the new customer has not been with EDF in the past 12 months.

The launch comes as wholesale prices rise again. Our earlier piece on the October price cap looked at how households can manage the £1,723 cap that starts next month.

Who can join and what to watch

You need the EDF app, a compatible smart meter with half-hourly consent, and an eligible tariff (time-of-use tariffs are excluded from Weekend Saver). Free hours are credited the month after they are earned. Full eligibility rules and terms sit in the app.

Joe Souto, Director of Retail at EDF, said: “Flextras is all about giving our customers more value, and recognising the role they can play in helping create a smarter, more flexible energy system.

“With Weekend Saver we expect that 70% of participants will earn free electricity by using 15% less electricity during peak hours, and they can choose when they want to spend their free hours over the weekend to maximise the reward. Customers can benefit further from our exclusive offers, with more planned for the future, showing how Flextras gives customers more from being with EDF.”

Check the wehelpcompare energy hub for the latest deals if your current tariff no longer fits.

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