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European Heat Pump Sales Jump 11% – What UK Homes Need to Know

Rising sales across the continent highlight cheaper electricity as the key to cutting heating bills, and smart tariffs are one way to make the switch pay off.

29 September 2026 · Eleanor Whitfield · Fuse Energy

Europe's Heat Pump Surge

Residential heat pump sales across 12 European countries rose 11% in the first half of the year, hitting 1,163,000 units. The European Heat Pump Association links the increase to higher oil and gas prices plus the European Commission's push to cut electricity taxes so they match gas. Director General Paul Kenny said: "The sooner electricity becomes the most affordable solution, the quicker we’ll get clean."

Why It Matters for UK Households

The UK already offers a £7,500 Boiler Upgrade Scheme grant for air-source and ground-source heat pumps in England and Wales, with Ofgem handling consent after an MCS installer applies. Air-source models can deliver 300% efficiency or better, turning 1 kWh of electricity into 3 kWh of heat. Yet running costs still depend on when you use power. Boiler prices could rise from April 2025 as the Clean Heat Market Mechanism penalises makers that miss heat-pump targets, so the economics of switching are shifting fast.

Smart Tariffs Cut the Cost

Fuse Energy's time-of-use tariffs reward running a heat pump when renewable output is high or demand is low. Homeowners can shift usage through the supplier's app, trimming bills without changing daily routines. The approach mirrors the European Commission's aim to make electricity the cheapest heating fuel.

Next Steps for Homeowners

Check eligibility for the £7,500 grant first, then compare tariffs that reward off-peak use. We link to current options at Gas electricity so you can see what a heat-pump-ready deal actually costs over a full year.

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