Campaign goes live
Vodafone has rolled out its SuperMobile campaign across TV, cinema, YouTube and outdoor sites from 4 September. Created by Leo UK, the ads star Roman Kemp in short action-movie style films that reframe ordinary journeys as high-stakes chases. The work aims to show how the new tier feels when speeds stay reliable even in busy areas.
Maria Koutsoudakis, Chief Brand Officer at VodafoneThree, said: “Vodafone SuperMobile is more than a product launch. It marks a new chapter for Vodafone and sets a new benchmark for what customers should expect from their mobile experience. Built on our 5G+ FastTrack network, it combines faster speed, greater reliability and advanced security, so customers can get even more from their mobile.”
What the plan actually delivers
SuperMobile sits on the merged VodafoneThree network and uses a dedicated 5G+ FastTrack lane. It promises up to 4x faster speeds than standard plans in high-demand spots, plus a guaranteed 15 Mbps minimum download speed when in 5G+ coverage. If the minimum is not met and Vodafone cannot fix it within 30 days, customers can leave the airtime plan without paying an early termination charge. Advanced encryption and Secure Net Mobile come built in at no extra cost.
Pricing and who it suits
The add-on costs £3 a month more than full-speed Xtra plans, £8 more on SIM-only 100 Mbps plans or £4 more on handset 100 Mbps plans. It is available on both SIM-only and handset contracts. We covered the initial SuperMobile launch last week, which you can read here. For the latest deals across networks, see our mobile phones section.
