EE TV: The Ultimate Flex campaign lands
We've been keeping an eye on the latest TV moves and EE's new campaign, EE TV: The Ultimate Flex, looks like a smart way for busy homes to stay in control. The idea is simple: flex your package each month to add Netflix and keep up with everything from comedies and crime dramas to sport docs.
EE customers on select TV and mobile plans already get Netflix access, plus the option to swap between entertainment and sports packages whenever they like. It's all about not missing the shows everyone's talking about this summer.
In-store fun and more
From 18 July, EE and Netflix are popping up in three Experience Stores (Studio, London Westfield and Birmingham Merryfield) with a sensory booth where you can step into favourite shows. You'll even bag some exclusive merch while you're there.
The campaign runs across OOH, radio, social and Heart Radio too.
Kelly Engstrom, Brand and Marketing Communications Director at EE said: “After a long day, there is nothing better than sitting back, switching off and finding something great to watch on TV. At EE, we understand that every household has different tastes and viewing habits that are always changing, which is why we are doing more to make sure EE TV has what they need, when they need it. With flexible packages giving customers access to incredible entertainment – from the best comedies and crime dramas to must-watch sport – EE TV gives customers more choice, flexibility and control over what they watch, all in one simple service.”
Joshua Walker, Director, Marketing Partnerships - Northern Europe at Netflix said: “This summer, Netflix is packed with feel-good favourites and through EE TV it’s easier than ever for households to find something to watch together. From laugh-out-loud comedies and edge-of-your-seat crime dramas to eye-opening sports documentaries, there’s something for everyone in the family, whatever your mood. We’re excited to build on our partnership with EE TV to make it even simpler for customers to enjoy the best of Netflix this summer and beyond.”
If you're weighing up TV options, check our latest EE TV deals or head to ee.co.uk/tv for the full picture.
