Outfox Energy (formerly Outfox the Market): A Comprehensive Guide to Tariffs, Reviews, and Service
In a crowded UK energy market, Outfox the Market carved out a significant space for itself since its launch in 2017. Operating from its Leicester headquarters, this modern supplier entered the industry with a clear mission: to leverage technology to reduce overheads and deliver consistently competitive energy prices to customers across the country.
In June 2025, the company rebranded from Outfox the Market to Outfox Energy. The change is primarily a name update — the company, its tariffs, and customer accounts remain the same, so existing customers were not affected. However, many people still search for the supplier under its old name, so this guide refers to both names where relevant.
This guide provides a detailed look into what Outfox Energy offers, from its tariff structures and green credentials to its customer service reputation and company background, helping you decide if it's the right supplier for your home.
1. Who Owns Outfox Energy?
Outfox Energy is the trading name of Foxglove Energy Supply Limited, registered at Companies House under company number 09689035. The business was founded in November 2017 by Keith and Maria Bastian as a family-run challenger supplier, with the explicit aim of consistently undercutting larger suppliers on price.
The company is headquartered at 16 North Mills, Frog Island, Leicester, LE3 5DL, where it runs its senior management, customer operations, and regulatory liaison with Ofgem. Having traded since 2017, Outfox is now one of the more established independent suppliers in the UK market — notably, it survived the wave of supplier collapses seen in 2021 and 2022, when wholesale energy prices spiked and many smaller challenger brands went out of business. This longevity is a meaningful signal of financial resilience compared with many of its smaller peers.
2. What Sets Outfox Energy Apart?
While many suppliers compete on price, Outfox Energy has built its brand on a foundation of efficiency and transparency. Here are some of the core reasons why households might consider making the switch:
- Competitive Pricing: By operating with a lean business model and smart technology, the company frequently offers tariffs that are among the most affordable on the market, often priced below the Ofgem price cap.
- Customer-Centric Approach: A strong focus on customer satisfaction is evident in its generally high review scores on platforms like Trustpilot.
- Transparent and Simple Tariffs: Outfox Energy avoids overly complex energy plans, preferring to offer straightforward fixed, tracker, and variable options.
- Greener-Than-Average Electricity: The supplier's electricity supply includes a meaningfully higher proportion of renewable generation than the UK grid average, supported by Renewable Energy Guarantee of Origin (REGO) certificates.
- Low or No Early Exit Fees: For customers who value flexibility, Outfox's tariffs often come with exit fees that are noticeably lower than the industry average — and some tariffs now carry none at all.
3. A Look at Outfox Energy's Tariffs
Outfox Energy provides energy plans for both single-fuel (electricity only) and dual-fuel (gas and electricity) customers. Tariffs are generally divided into three main categories, giving customers a choice between price security, market-linked savings, and flexibility.
| Tariff Type | Description | Best For |
|---|---|---|
| Fixed Rate Tariffs | Your price per unit of energy (kWh) and daily standing charge are locked in for the duration of your contract, typically 12 months. This protects you from wholesale market price rises. | Households who prioritise budget certainty and want to avoid unexpected price increases. |
| Tracker Tariffs | A 12-month contract guaranteed to track at least 5% below the Ofgem energy price cap, with rates adjusted automatically if the cap moves. Typically requires dual fuel and a smart meter, and often comes with no exit fees and no minimum contract period. | Customers who want a guaranteed discount against the price cap without giving up flexibility to leave. |
| Standard Variable Tariffs (SVTs) | The unit rates and standing charges can fluctuate. These changes are aligned with Ofgem's energy price cap, which is reviewed quarterly. | Customers who prefer not to be tied into a contract and are comfortable with prices potentially rising or falling with the market. |
As tariffs and pricing can change fairly frequently, it's worth downloading the live Tariff Information Label from Outfox's website for the exact figures available in your region, rather than relying on previously advertised rates.
It's important to note that Outfox Energy does not currently offer prepayment or pay-as-you-go tariffs, so customers on prepayment meters will generally need to look elsewhere. All other customers are required to pay by monthly Direct Debit and manage their account online or via the Outfox app, which is a key part of how the company maintains its low operating costs. Those who don't have internet access, or who can't manage their account online, can request paper billing instead.
4. Customer Service and How to Get in Touch
An accessible and responsive customer service team is crucial for any energy supplier. Outfox Energy provides support primarily through digital channels and a dedicated phone line.
You can contact their UK-based team via:
- Phone: 0800 103 2702 (Freephone)
- Webchat and Help Centre: Available through their website (help.outfox.energy).
- Postal address: 16 North Mills, Frog Island, Leicester, Leicestershire, LE3 5DL.
Opening Hours:
- Monday to Friday: 8:30am – 5:00pm
- Saturday: 9:00am – 2:00pm
- Sunday & Bank Holidays: Closed
This structure allows them to handle queries efficiently during peak times while helping to keep operational costs down. According to independent reviewers, average call waiting times are typically under three minutes. In Citizens Advice's most recent published customer service rankings (Q2 2025), Outfox placed sixth out of sixteen energy suppliers — a solid mid-table position, though down from its first-place ranking among 22 suppliers in 2021.
5. Understanding Early Exit Fees
Should you need to leave a fixed-rate tariff before the contract end date, an early exit fee may apply. Outfox Energy is known for keeping these fees at the lower end of the spectrum. While charges can vary between tariffs, they are often around £25 to £30 per fuel — considerably less than the £75–£100 per fuel charged by some larger suppliers.
Notably, some of Outfox's newer tariffs, including its Tracker tariff, come with no exit fees and no minimum contract period, giving customers even greater flexibility to switch away if a better deal appears. As always, check the specific terms and conditions of a tariff before you sign up, as exit fee policies can vary between products and may change over time.
6. Outfox Energy's Green Credentials
For environmentally conscious consumers, a supplier's fuel mix is a critical factor — and this is one area where Outfox's positioning has shifted in recent years. Outfox previously marketed all of its tariffs as backed by 100% renewable electricity. However, its current published fuel mix shows a different picture: as of early 2026, Outfox's electricity supply comprises roughly 40–45% renewable sources, with the remainder made up of natural gas, nuclear, coal, and other sources.
This still makes Outfox a greener-than-average option compared with many traditional suppliers, and the renewable portion of its electricity supply continues to be backed by Renewable Energy Guarantee of Origin (REGO) certificates. Under this regulated scheme, for every unit of renewable electricity certified to a customer, a corresponding unit of certified renewable generation (from sources like wind, solar, or hydro) is added to the National Grid. However, prospective customers who place a high priority on sustainability should be aware that Outfox's electricity is no longer 100% renewable, and should check the supplier's most recently published fuel mix disclosure for exact figures, as these are updated annually.
7. What Do Customers Say? Outfox Energy Reviews
Online reviews offer valuable insight into the real-world customer experience. As of mid-2026, Outfox Energy holds a generally strong reputation on Trustpilot.
- Trustpilot Score: Around 4.6 to 4.7 out of 5, from over 50,000 reviews — one of the largest review volumes of any UK challenger energy supplier.
The majority of positive reviews praise the supplier for its competitive pricing, friendly and efficient customer service staff, easy switching process, and straightforward online account management. Customers often report significant savings compared to their previous suppliers, and many specifically highlight quick responses via webchat and phone.
That said, reviews are genuinely mixed in places, and feedback has fluctuated over time. Common criticisms tend to focus on billing queries — including some recent complaints about how VAT is presented on unit rates — as well as wait times or response delays during exceptionally busy periods, particularly for customers who need to resolve an account issue or chase a refund. Customers with a smooth, no-issue experience tend to be highly satisfied, while those needing more hands-on support sometimes report a more frustrating experience. Note also that Outfox's Trustpilot profile has been merged with previous profiles following its rebrand, so historic reviews under the Outfox the Market name are now shown alongside newer Outfox Energy reviews.
Independent consumer body Which? also assesses Outfox Energy annually as part of its Eco Provider and overall supplier research, combining customer survey data with desk research into the company's policies and practices.
8. Can I Get a Smart Meter?
Outfox Energy is actively installing the latest generation of SMETS2 smart meters for its customers, and free smart meter installation is available to eligible customers in certain regions, including parts of Cheshire and Greater Manchester, with the rollout continuing elsewhere. These devices automatically send meter readings, ensuring your bills are always accurate and putting an end to manual submissions.
The rollout is happening in phases across the country. If you are a customer, you can register your interest in a smart meter installation through your online account or the Outfox app. The supplier will then contact you when engineers are available in your area. If you already have a SMETS2 meter from a previous supplier, it should be fully compatible when you switch to Outfox Energy. It's also worth noting that a smart meter is a requirement for some of Outfox's newer tariffs, such as its Tracker tariff, so customers wanting access to those deals may need to have one installed first.
9. Does Outfox Energy Offer Other Products?
As part of its strategy to remain lean and focused, Outfox Energy concentrates almost exclusively on supplying gas and electricity. It does not currently offer additional energy-related products or services, such as:
- Boiler installation or cover
- Solar panel or heat pump installation
- EV charging solutions
This streamlined approach means customers looking for a simple, low-cost energy provider will find them a good fit. However, those wanting to bundle multiple home services with one company, or who are interested in renewable generation hardware such as solar panels or EV chargers, may need to look elsewhere — larger suppliers such as Octopus Energy, British Gas, and EDF offer a much wider range of bundled products and add-ons.
10. Frequently Asked Questions
Why did Outfox the Market change its name to Outfox Energy?
In June 2025, Outfox the Market rebranded as Outfox Energy. According to the company, this was primarily a name change rather than a change in ownership, management, tariffs, or how customer accounts operate. Existing customers did not need to take any action as a result of the rebrand, although the change has caused some confusion, as many people continue to search for and refer to the supplier by its original name.
How does Outfox Energy compare to major suppliers?
Outfox Energy competes primarily on price and efficiency. Unlike larger suppliers like British Gas or Octopus Energy, it doesn't have a wide range of extra services, bundled products, or as large a customer service operation. Its strength lies in its low-cost, digitally focused model and tariffs that frequently sit below the Ofgem price cap, which often translates into cheaper bills for the average household — though its customer service infrastructure doesn't match the scale of investment seen at larger suppliers.
Is Outfox Energy a safe and stable supplier?
The UK energy market has faced significant volatility, but Outfox Energy has established itself as a resilient and prominent independent supplier, having traded continuously since 2017 and survived the supplier collapses of 2021–2022. It is regulated by Ofgem, meaning customers are protected by the same safety net that covers all licensed UK suppliers. In the unlikely event of a supplier failing, Ofgem's Supplier of Last Resort procedures ensure your energy supply is never interrupted.
Is Outfox Energy's electricity really 100% green?
Not currently. While Outfox previously marketed 100% renewable electricity across its tariffs, its published fuel mix as of early 2026 shows around 40–45% of its electricity comes from renewable sources, with the rest made up of natural gas, nuclear, and other generation types. The renewable portion is still backed by REGO certificates. Customers prioritising green credentials should check the supplier's latest fuel mix disclosure before switching.
How do I switch to Outfox Energy?
Switching is a simple process. You can get a quote directly from Outfox's website by entering your postcode and some basic information about your energy usage. If you decide to proceed, Outfox Energy will handle the entire switching process with your old supplier, which typically takes around 15-20 days. If you're on a fixed tariff with your current supplier, it's worth checking whether an exit fee applies before switching; if you're on a variable tariff, you can generally switch at any time without penalty.
